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21 Jul

At AbelCine we host a number of educational events and workshops. Recently we put on a workshop for the the Producers Guild of America (PGA), which focused on new camera technology and workflows. We covered the latest cameras from Arri, AJA, Blackmagic, Canon, Panasonic, Red, and Sony, and reviewed various workflow options for each. It was an enjoyable workshop, and one that proved to be very revealing for me as well.

I was surprised to discover the high level of interest in acquiring in 4K. We all know that 4K usage is growing, but to have a room full of producers in front of me saying that they are being asked by their clients to deliver 4K really said a lot. The group wanted to understand the workflow implications of acquiring in 4K and what the cost difference would be, especially in terms of storage needs and editing complexity. So the workshop veered in that direction and led to very interesting discussion topics that I thought I’d share with you.


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